Keep in mind, not all content is made for search. Breaking news updates, thought leadership, and social media posts all work best when they focus on new ideas. In those cases, pigeon-holing the “people also search for” questions into a story just comes off as a new take on keyword-stuffing. Think about this: if you ask someone a question, do you want them to provide an answer full of unrelated tangents and niche-specific jargon?

Or, would you prefer a straightforward response that covers key points and makes sense of abstract concepts? Though clarity is key, Google also places a high value on being thorough. This means marketers need to be careful that they don’t mistake long content for comprehensive content. While the advice he offers up in this particular tweet may be frustrating to some, getting to know Google’s quality standards can only help you improve.